London, 20 May 2021
Simon Finn tells Real Deals that you need to take a dynamic and tailored approach when marketing to potential portfolio companies. He argues that you can only really do this by taking a step back and assessing the strategic positioning or potential repositioning of a company, its products and the services it provides. Many firms market themselves on delivering growth, but for Intriva, it is just as important to be equipped to support management teams when things go wrong. Read more here.